Public Relation is not for just making good relation with the public but also it is for playing the role of humanity. Public Relation persons previously were only in firms for upgrading their products and making goodwill of the firm but nowadays it plays very different role in today’s scenario because public relation is on every firm today including railways, police, hospitals, ngo etc. This thing states that public reaction is became a wast spreading term today. Ngo is working for the goods of people. They are in non profitable organization but to reach people at large they require a medium which is get fulfilled with the help of pr persons. Public relation persons have the capability to reach the public and convince them for their benefit and also for the company, firm, social agency’s benefit for which they are working. Public relations professionals follow a set of principles in order to achieve success. Most campaigns begin with the identification of the problem or challenge, then move on to setting the public relations' goal.
Public Relation as a tool working for aids awareness campaign states that today they need Public Relation persons. Ngo wanted to reach the public which is affected by the aids or their family members who changed their view on aids patient. Many of the family members keep way the affected family member and their behavior changes. So, To aware them and to give the idea to the affected regarding how can he live the life although he has the aids the ngo need the help of public relation persons, and hence public relation has proved the their need is not only in the profit making organization but also is in organization which is non profitable. Although there were many organization which is working for social activities but they were not able to generate
awareness in public at mass.
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